Philosophy KoiFish Communications

We believe that sincerity and authenticity are vital components to success in today’s communications environment, where companies and their agents must work directly with customers and individuals to help influence opinion. We make the following commitments to our clients:

Honesty – We provide all of our clients with a no B.S. guarantee. If we make a recommendation, it is because we believe it is something you need, not just something we think we can sell you. If you ask a straight question, you’ll get a straight answer. This same philosophy applies to members of the media and other key influencers.

Value – We strive to make sure that you get the best possible value for every dollar invested. This means understanding your industry, your market and your customers. It means understanding your business objectives and making sure each and every program is geared toward meeting them.

Budget Stewardship – Through straightforward communications and constant monitoring, we ensure that you never are surprised by an invoice that is higher than expected.

Being a small, independent agency makes it easy to make these commitments. Having a very low overhead means clients have access to some of the industry’s most senior practitioners at extremely reasonable rates. It also means client satisfaction – not P&L growth or increasing shareholder wealth – can remain our one and only focus. The ability to maintain laser focus on client needs is why so many members of the Independent Communications Agency Cartel left their big, corporate jobs and started out on their own.